How To Sell insurance
At the same time, buyers are more educated. They have a lot more choices, and while strong relationships used to rule the game, they’re no longer sufficient to win the sale.
At RAIN Group, we help insurance companies and insurance agents improve their sales results through training and consulting. We’ll teach your agents how to sell ideas and improve their win rates.
Bring in New Business
One of the most difficult challenges agents face is acquiring new business. We’ll teach your team how to bring in a predictable flow of new business while maintaining an active practice of clients.
Succeed with Selling Ideas
In insurance sales, agents are selling their expertise and their ideas. We’ll teach your agents how to sell the way buyers want to buy—by providing new ideas and perspectives, and positioning themselves as credible experts.
Grow Existing Clients
A huge untapped opportunity in many insurance companies is growing existing clients. We’ll teach your agents how to successfully uncover the full set of buyer needs and cross-sell and upsell your company’s capabilities.
In Insurance Sales, Agents Are Selling Their Expertise
Buyers don’t care about the specifics of your services—they can read about that anywhere. They care about the value your agents bring to the table over and above the services they provide. Here are just a few ways we help insurance companies succeed:
- Unleash the sales potential across all agents
- Sell with an insight-based approach, by having your agents lead with their ideas and expertise
- Sell proactively, driving demand for services clients should be taking advantage of but aren't
- Increase cross-selling and upselling so agents sell the full range of your company’s services
- Improve insurance sales skills—from prospecting and consultative selling to closing and growing clients
- Uncover the hidden growth opportunities in your sales organization
How We're Different
Insurance Sales ExpertiseWe’ve worked with both global and regional insurance companies to help them improve sales results and grow existing clients. We speak your language and teach agents how to sell by bringing their valuable advice to buyers.
Research-Based
Our training programs and methodologies are based on our own experience working with insurance companies, along with benchmark research including What Sales Winners Do Differently, Top Performance in Strategic Account Management, and The Top-Performing Sales Organization.
Complete Learning System
Training is not our focus. Behavior change is. Our complete learning system focuses on real behavior change and results and includes assessment, program customization, and robust reinforcement to ensure that agents learn and apply new skills.
